Instagram is a social site that is mainly used to share photos and videos. It also offers the opportunity to have a platform for personal expression, either by uploading photos or videos onto your account, commenting on other people’s posts, tagging them in posts, or liking their content. Instagram can also be used as a promotional tool by posting pictures of what you are selling or promoting.
The history of Instagram goes back to 2010 where it was initially designed as a simple service for sharing photos, but its popularity has increased tremendously especially among the youths and teens as well as adults in recent years due to the easy-to-use interface and availability on multiple platforms including Android and iOS devices.
The first thing to note about Instagram is that it is linked with Facebook, since the users are required to have a Facebook account before using the application. Restrictions were placed on it initially as ads were not allowed on the site until May 2016 where some brands were given access to promotions by paying for them. However, this move was met with much criticism by users of the site.
As an extension to Facebook, Instagram was designed in order to promote sharing photos and videos amongst people with ease. It allows pictures or videos taken on mobile devices to be adjusted according to the user’s preferences and then shared. This could be done by selecting a photo or video from the device’s gallery, adding captions and tags onto them, and then sharing it on social networks such as Twitter, Facebook, Tumblr among others.
But how can you increase engagement with your Instagram followers? And how can you make your channel more interesting to attract more viewers and subscribers next year? If you want to know more, we suggest you continue reading as we’ll talk about this topic in today’s post. Also, you can check out SMMFansFaster.com if you want to increase your Instagram following.
A Brief Description About What Instagram Engagement Is All About
User engagement is Instagram’s way of measuring how many people are reacting to the posts you share. This means that engagement rates will reflect the number of comments, likes and shares that happen when your post goes live on Instagram. You can measure this by looking at the three counts above the post, next to “likes.”
If you want more likes and comments on your content, try posting content with a popular hashtag or using a unique hashtag for your own story. Experiment with different times and days for when you usually post and see what time of day gets the most traction for likes and comments.
Note however, that the engagement rate is specific to Instagram stories only and so this would not be applicable to posts which are already made on your profile or business page. And also, the effect of posting at a particular time/day will depend on your followers and who they are following.
This is the ability of Instagram to analyze what posts from other users that you have recently been liking or commenting on, in order to provide you with more suggestions for content that it believes may interest you. This allows the algorithm behind this feature to learn which users you are interested in and their posts, so that it can provide more suggestions for users with accounts similar to those of the users whom you interact with the most.
How Can You Measure Instagram Engagement
You can measure Instagram engagement through the number of likes and comments that you receive. You can also see how many followers you have because typically more followers leads to more likes. At the same time, you can track your reach which is defined as people who have seen your post. Reach is not directly connected to engagement. If you simply post a photo and it’s seen by thousands of people but nobody engages with it, then you didn’t see any engagement. Another important factor is impressions which are defined as people who saw your post (unlike reach, impressions also take into consideration if somebody saw your post more than once). You don’t see any impression data.
As for the interpretation of the data, engagement is critical because it shows that people like what you do and they want to be part of your community. When you get a large number of likes and comments on your posts, this usually means that you’re doing something right. As for the number of followers, this metric should be used to compare various accounts in order to determine who’s doing better than whom. In addition, you can track the number of impressions and use it as a benchmark because if most people see your content but nobody engages with it then the problem is either with your content or with your targeting.
And when it comes to paid promotion, you can measure any activity related to your spend. For example, if an advertiser buys a targeted ad via Instagram Business Manager then they receive detailed data related to their campaign including link clicks, conversions, etc. If you’re advertising on Instagram but are spending money on another platform then you can use tools like AdEspresso to see how your Instagram ad is doing.
All of these metrics tell something about the current status of your account but they don’t say much about what you can do to improve it. The best way to track progress is by tracking changes from week-to-week and comparing them over time. You can also use the changes to compare various Instagram accounts.
Tips In Increasing Instagram Follower Engagement This 2022
The following are tips you can use to increase engagement on Instagram this 2022:
- Upload content that’s unique and interesting – Encourage followers to share their own posts with “Tag a friend”, “Tag a location” or “Tell us your story”.
- Use hashtags to grow your audience and highlight tags only relevant to your audience.
- Tell an engaging story with text, photos, videos or polls (if you’re using Insta Stories).
- Ask your Instagram followers questions (if you’re using Insta Stories).
- Like and comment on others’ posts to increase their engagement with your own.
- Keep an eye out for popular hashtags and tags that could get you more exposure.
- Plan your content so it looks good when people scroll through their feed. Instagram doesn’t show all posts to all followers.
- Keep your profile’s bio updated with a call to action, website link or discount code.
- Post at the best time of day for engagement with your audience.
- Use a 4:5 aspect ratio for photo posts, and a 9:16 aspect ratio for video posts to ensure that the photos look good across all devices.
- Make sure that your content is relevant to your audience. Your content could be a great piece of design or a trendy quote, but if it isn’t relevant to the people you’re targeting then they won’t want to engage with it.
- Post at least one photo/video per day on Instagram.
- Use Instagram Stories for behind-the-scenes content of what’s going on in your business.
- Experiment with Instagram’s newest features such as Boomerang, hands-free video and messaging.
- Keep an eye out for new features that Instagram releases.
- Experiment with different types of media (i.e photos, videos, boomerangs) to see which work best for your audience.
- If you have a new product, experiment with different types of posts to see which get the most engagement from your audience.
- Show that your business is active/engaged on Instagram by liking and commenting on the posts of others.
- Monitor metrics at all times to keep track of your progress and to identify areas where you can improve Instagram engagement further.
Instagram now has a “Recommended for you” section at the top of users’ feeds which is an improved version of the Popular page that it had for years. This section includes posts that were shared by users you’re following, as well as posts that are backed up by the algorithm.
The recommended posts show posts that were not necessarily liked or commented on by your friends, but rather posted at similar times over the same week so it could know which accounts to recommend to you based on what time of day you post or engage with others’ content. These posts are also selected on the basis of your interests, rather than what people you follow are interested in.